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September 26, 2005

Excerpts: Steal These Ideas! Marketing Secrets That Will Make You a Star

By: 800-CEO-READ @ 5:29 PM – Filed under: Management & Workplace Culture

Steal These Ideas!


Steal These Ideas! Marketing Secrets That Will Make You a Star
by Steve Cone
Bloomberg Press September 2005
188 Pages 1576601919
Steal These Ideas! is a book geared towards marketers everywhere. Author Steve Cone gained his marketing experience by working for well-known companies such as Citigroup, American Express, Epsilon, Apple, and Fidelity. This excerpt includes critiques of interesting ads throughout history.