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September 26, 2005

Excerpts: Steal These Ideas! Marketing Secrets That Will Make You a Star

By: Dylan Schleicher @ 5:29 PM – Filed under: Management & Workplace Culture

Steal These Ideas!


Steal These Ideas! Marketing Secrets That Will Make You a Star
by Steve Cone
Bloomberg Press September 2005
188 Pages 1576601919
Steal These Ideas! is a book geared towards marketers everywhere. Author Steve Cone gained his marketing experience by working for well-known companies such as Citigroup, American Express, Epsilon, Apple, and Fidelity. This excerpt includes critiques of interesting ads throughout history.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.