October 3, 2005
Excerpts: The Source of Success - Part I
The Source of Success: Five Enduring Principles at the Heart of Real Leadership
by Peter Georgescu, David Dorsey, Ram Charan (Foreword)
Jossey-Bass August 2005
244 Pages 0787980374
Even with the beatings that ad agencies are taking, I don't think you can argue with their ability to harness creativity. And harness may be the wrong word. I immediately jumped the chapter on creativity (the other four principles are enlightened leadership, competency, alignment, and values). Here is an excerpt from the chapter called "Creativity: Tomorrow's Factory Today".