September 19, 2005
Excerpts: Trader Joe's Adventure - Part I
The Trader Joe's Adventure: Turning A Unique Approach To Business Into A Retail And Cultural Phenomenon
by Len Lewis
Dearborn Trade September 2005
356 Pages 1419500139
Trader Joe's is the niche grocery store phenomenon spread throughout the U.S. In this book, Len Lewis tells the adventure stories of Trader Joe's. Check out these excerpts for an inside look into the adventures that made Trader Joe's the store it is today.