September 19, 2005
Excerpts: Trader Joe's Adventure - Part I
The Trader Joe's Adventure: Turning A Unique Approach To Business Into A Retail And Cultural Phenomenon
by Len Lewis
Dearborn Trade September 2005
356 Pages 1419500139
Trader Joe's is the niche grocery store phenomenon spread throughout the U.S. In this book, Len Lewis tells the adventure stories of Trader Joe's. Check out these excerpts for an inside look into the adventures that made Trader Joe's the store it is today.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.