March 2, 2005
Jack Covert Selects: 800-CEO-READ partners with MarketingProfs.com
We are excited about a new collaboration we have started with MarketingProfs.com. MP Contributor Cliff Atkinson (author of Beyond Bullet Points) helped make the connection with Roy Young and Ann Handley. We will be providing them Jack Covert Selects reviews and writing some original articles for the newsletter.
We think it is great for both of us. We can show a new audience our expertise in business books and MP gets great content for their readers.
You can read our first article in this week's newsletter titled "Book Reviews: Free Prizes, a Playbook, Touchpoints and Thinking Pink (Not!)". This is a "Best of" piece on marketing books we liked in 2004.