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August 21, 2009

Jack Covert Selects: 800-CEO-READ Podcast with Jeffrey Ford, co-author of The Four Conversations

By: 800-CEO-READ @ 5:35 PM – Filed under: Leadership & Strategy


I recently talked with Jeffrey Ford, co-author with Laurie Ford of The Four Conversations: Daily Communication That Gets Results.

The Fords believe that conversation can be broken down into four categories. In the podcast, we talk about each type of conversation and the right time to use them. We talk about midwestern sensibilities, amending broken agreements, and the frequency with which we use The Four Conversations.

mp3, 27:44, 19.1 MB

Other important links:
[podcast]http://media.800ceoread.com/view/9781576759202/audio/The_Four_Conversations_Interview_with_Jeffrey_Ford.mp3[/podcast]