There is great business audio all over the net. Here are just a few places to supplement your media diet: Lisa Haneberg has been doing her Fireside Chats for some time. Some of hers include Peter Georgescu(The Source of Success), Lee Froschheiser (Vital Factors), and Marcus Buckingham (Go Put Your Strengths To Work).

Welcome to October. It is warm and sticky here today. High of 85 out by me.

The Source of Success: Five Enduring Principles at the Heart of Real Leadership by Peter Georgescu, David Dorsey, Ram Charan (Foreword) Jossey-Bass August 2005 244 Pages 0787980374 Even with the beatings that ad agencies are taking, I don't think you can argue with their ability to harness creativity. And harness may be the wrong word. I immediately jumped the chapter on creativity (the other four principles are enlightened leadership, competency, alignment, and values).

Creativity Is More Than a Gift In business, creativity isn’t a gift reserved for the guy in marketing communications with the earring, though he may have a head start on a certain kind of creativity. The sort I’m talking about here is a learned skill essential for everyone and every successful organization. I emphasize, it can be learned—even though creative insights aren’t automatically predictable, repeatable, or rational.

Knocking on the Door Before you even attempt to walk through the door into this new world of creativity, you have to find your way toit. This requires a few conditions: A rational, comprehensive understanding of the core business problem, need, or opportunity. This is crucial: it’s where, having understood these elements of your situation, you can apply creativity to achieve productive differentiation.