August 10, 2004
Jack Covert Selects: Jack Covert Selects--Good Luck
Good Luck: Create the Conditions for Success in Life & Business by Alex Rovira & Fernando Trias de Bes, Jossey-Bass Publishers, 143 Pages, Hardcover, August 2004, ISBN 0787976075 How many times have we heard or felt that luck played a significant part in something? The authors of Good Luck have quite an unusual and unique perspective on luck. They believe that good luck needs to be invited in, and that it is entirely up to people to create the conditions for their own good luck. They illustrate this in a charming story about two old men - Max and Jim - who meet on a park bench in Central Park and discover that they grew up together. Max achieved great success. Jim did not. Max then tells a tale he learned from his grandfather long ago, which is the story that is the heart of the book. Its an enjoyable fable that reveals (their) ten reasons for making your own good luck. In their own words, the authors definition of Good Luck is: Contrary to what many people believe, Good Luck is not something that happens to a few who do nothing. Good Luck is something that can happen to all of us, if we do something. And that something consists only in creating the conditions as to make sure that those opportunitiesthat exist for all of usdo not die like four-leaf clover seed falling on sterile ground. There are a couple of reasons why I picked up this book. Firstly, the author and marketing management expert, Philip Kotler, gives it a rave. Secondly, the history of the book is quite compelling; it was first published in Spain in February 2004 and in the past six months has sold over 500,000 copies in 50 countries and 27 languages. So of course I wanted to see what the fuss was about, and found the content to be both valuable and inspiring. Speaking of valuable; when youre done with this great book, the book ends with a part called People who agree with us, with quotes from people ranging from Woody Allen to Einstein that are universal on both a business and personal level. This book also stands a good chance to cross over to be not only an excellent business book, but also work as an inspirational book on a personal level. Its simple but delightful design, combined with the positive content, makes this a great gift too.