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April 10, 2006

Jack Covert Selects: Jack Covert Selects -- hackoff.com

By: Jack @ 3:39 PM – Filed under: Management & Workplace Culture

hackoff.com: An Historic Murder Mystery Set in the Internet Bubble and Rubble by Tom Evslin, dotHill Press, 633 Pages, $24.95 Hardcover, March 2006, ISBN 0977464601
For the past three months, a galley of this self-published book has been within my reach at home and at the office. That's unusual because (A) I seldom wait that long to decide whether I am going to do a JCS on a book and (B) the book features a murder, swear words and a few bedroom scenes. Plus, at 500 plus pages, it tips the scales at over two pounds (yes, I weighed it).
Author Tom Evslin actually created a faux company website. He has used the blogosphere so extensively that he calls the book a blookas in blog and book.
What's the blook about? As Evslin states on his website:
Fictional CEO Larry Lazard served time in prison for hacking through bank security systems and liberating credit card numbers. He parleyed this conviction into an online security consulting business which became hackoff.com.
Larry takes his company public. Its stock price soars and collapses. Following a hostile takeover attempt, Lazard is found dead in his office.

Larry Lazard is like many of the high-profile CEOs always depicted in the media--self-absorbed, sure of himself and more than a little crazy. The supporting players are drawn out of people we either know or have read about in the papers.
If you read Evslin's bio, you'll discover that this truly is an insider's look into the Internet bubble; Evslin really has "been there and done that". My favorite parts of the book were the descriptions of the IPO road show and the interviews with investment bankers. Real fly on the wall stuff.
If you're still not sure whether you'll enjoy this book, check it out online. Evslin literally gives away the book as a web version of a test drive. Read it before you buy it.
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