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June 10, 2003

Jack Covert Selects: Jack Covert Selects - It's Alive

By: 800-CEO-READ @ 4:32 PM – Filed under: Management & Workplace Culture

Its Alive: The Coming Convergence of Information, Biology, and Business by Christopher Meyer and Stan Davis, Crown Business, 263 Pages, $27.50 Hardcover, May 2003, ISBN 1400046416
Meyer and Davis, the authors of the bestseller Blur from a couple years back, have a new book with a new concept for another new type of economy: the molecular economy. I admit, I was very intimidated and cynical of all this science stuff, but once I started reading, I found it wasnt that difficult to understand at all. It makes a lot of sense!
The authors say that in the next ten years, our world will again change drasticallyits already begun. Management trends are shifting towards trying to sense change in order to respond to it (adaptive management). Also, the industry of molecular technologies is growing, and the authors think it will become an economic force equal in scale to the information economy. Then, the two fields will merge; science borrowing information tools from business, business borrowing adaptation principles from science. After this, the fields will be almost inseparable, with business and information moving in tandem with the science fields, all of them together acting like one living organism.
The science jargon is heavy at times, but the authors do everything they can to simplify it for their readers. Also, the book has many present-day, real-world examples that show what they are talking about. And there are graphs and tables throughout that help, too. Plus, they provide a glossary in back.
Read this book and be in on the next big thingwhich reminds me of a related book also published by Crown, called The Next Big Thing Is Really Small: How Nanotechnology Will Change the Future of Your Business.