December 5, 2000
Jack Covert Selects: Jack Covert Selects - It Takes a Prophet to Make a Profit
Britt Beemer, founder and CEO of America's Research Group out of Charleston, South Carolina and the author of Predatory Marketing, has written a very interesting and fun to read book about the world of business today. Readers of previous "Jack Covert Selects" know that I love "factiods." Britt has written a book that is not only loaded with fun information about how our world works and how it is changing and how fast the buying trends are changing but he tells you how to profit from these changes. The 15 trends he mentions about in the subtitle have some trends that I have heard before like the world's obsession with the internet and how Americans have less free/discretionary time. He also talks about trends that make sense when I hear them like consumers are reluctant to pay full price and how we are caring for our aging parents. Then he has some trends that I havent heard before like people complain about being invisible as customers- I can relate to that- and today's consumers want brand name products. Those are six of the fifteen trends, he also talks about employee loyalty- loaded with great and simple ideas to keep your people- the gap between the haves and have-nots and how it is widening.
As a researcher, the book is overflowing with charts and stats to support his position but again, the book isn't just "this is the way I see it" and then he leaves you hanging. He uses the information to show you how you can profit from these trends. I am sending copies of this books to a couple of my friends that are in business because I am sure the will profit from the book and I am sure you will also. This book has serious value.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.