January 23, 2004
Jack Covert Selects: Jack Covert Selects - Profitable Growth in Everyone's Business
Ram Charan is one of the most well regarded authors of business books today, as he has written many important business books in the past decade. His new book, Profitable Growth is Everyones Business is a great follow-up to what I consider the best of his many books, Execution: The Discipline of Getting Things Done.
Profitable Growth discusses a common problem with many business strategies: too much time is spent squeezing the cost side of the balance sheets and too little spent looking at the growth side. The solution, as Charan says, is building sustained growth through small, day to day adaptations to changes in the market. He also says, growth should be everyones businessfrom the CEO to sales people, everyone has the potential to create internally generated increases in revenue.
Internally generated increases in revenue are highly valued because they are organic. Naturally growing businesses are profitable because they are constantly building and improving their foundation, rather than hoping for growth based on unfounded goals. The author says, many people equate growth with hitting home runshitting a single or double just wouldnt be good enough. Building blocks such as new products and customer values are often given inadequate resources. I value this approach to business because it is do-able; it reinforces the basics of running a business.
For a book to be recommended as a Jack Covert Selects, it has to meet two requirements: I have to see a need for the book and the book needs to have real world application. This book blows these two requirements out of the water. This is a book you will want to pass up and down the food chain.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.