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November 1, 2001

Jack Covert Selects: Jack Covert Selects - Red Zone Management

By: 800-CEO-READ @ 7:45 PM – Filed under: Management & Workplace Culture

Red Zone Management: Changing the Rules for Pivotal Times by Dutch Holland, Dearborn Trade Publishing, 240 Pages, $25.00 Hardcover, October 2001, ISBN 0793142466
Weve all heard sports analogies used (and overused) in a business context. The balls in your court; three strikes and youre out; batting a thousand, even Punt! Perhaps it was the sports analogy in the title, but I must admit that when I got the galley to this book, I put the book on my No Way pile. Then, I got a letter from his publicist/consultant saying enough good things to move the book into my maybe pile. Im glad he sent that letter, and Im glad I read the book. Dont be dissuaded; this is a practical book with useful content.
For those of you not sports inclined, Dutchs The Red Zone football analogy refers to when a football team is within twenty yards of the goal, and everyone and everything on your team should be functioning perfectly in order to score. The author asserts that business events are similar crisis situations, when organizations have opportunities for great gain or great loss. In the Red Zone, the regular rules of business are much too risky. The author defines the basic types of Red Zones all organizations will find themselves facing sooner or later, such as: e-business integration, a major strategy shift, a major merger, a change in the way the organization does business, and a change in a major systems implementation (ERP). He provides specific game plans for each scenario. The book even has the Red Zone duties of the CEO, COO, CFO, et all.
One of the reasons I like this book is because it is written the way a contemporary business book needs to be written. With brevity and with short cuts, it is interspersed throughout with Applying the Gameplan boxes, which allow you to skim off the cream from the milk. In fact, at the end of the introductions, the author offers you three different ways of using the book. Option #1: You want all the details on Red Zone Management; #2: Just give me the meat; and #3: You are in a Red Zone right now and you need a specific game plan. If youre up against itthis book is a sure shot.