September 9, 2010

Jack Covert Selects: Jack Covert Selects - Resonate

By: Dylan Schleicher @ 8:14 PM – Filed under: Management & Workplace Culture

Resonate: Present Visual Stories That Transform Audiences by Nancy Duarte, John Wiley & Sons, 272 pages, $29.95, Paperback, September 2010, ISBN 9780470632017

Everyone gives presentations, in any number of forms. Expressing our opinion, our research, our hard work to a group of people is always a risk. Sometimes, these situations are dreadful: our point gets missed, and instead of leading the group to higher ground, we create even more confusion or frustration. There are other times, however, when we create a connection with all those present, and our idea resonates with the group. How can we become more consistent?

As a follow-up to her book Slide:ology, Nancy Duarte has written Resonate, a book with enough information, insight, and keen examples to make any type of presentation connect better with an audience. Anyone can tell a story, but how it’s told—visually, sonically, physically, and linearly—is the key to true resonance. And, her #1 rule is: “Resonance causes Change.” How best to create resonance? Become a storyteller. Storytelling utilizes multiple psychological and emotional triggers and creates an experience for your audience. “Creating desire in the audience and then showing how your ideas fill that desire moves people to adopt your perspective. This is the heart of a story.” Like the characters Yoda and Luke Skywalker in the movie Star Wars, Duarte points out that the audience is the hero (Luke), and Yoda (you) must reveal and align ideas and capabilities already present within the group consciousness.

The author practices this same methodology in the book by presenting her ideas through photographs, drawings, graphs, charts, diagrams, and even poetry, making Resonate a truly unique reading experience. By doing this, Duarte offers a variety of ways for the reader to understand the greater meaning of her message. With the example the book sets for how we interpret and retain information, it’s clear to see that how people present information matters. And, by practicing exactly what it is preaches, Nancy Duarte’s Resonate will help you become more effective at transforming your audience into active participants.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.