September 6, 2000

Jack Covert Selects: Jack Covert Selects - The 10-Second Internet Manager

By: 800-CEO-READ @ 6:36 PM – Filed under: Management & Workplace Culture

The 10-Second Internet Manager: Survive, Thrive and Drive Your Company in the Information Age by Mark Breirer with Armin A. Brott, Crown Business, 155 Pages, $18.95 Hardcover, September 2000, ISBN 0609607324
The author, Mark Breier has very impressive credentials. He was VP of Marketing for our friends in Seattle- (interestingly Amazon is only discounting the book 10%) and he was the CEO of He knows what he is writing about. He starts the book by explaining that he has been a fan of Ken Blanchard's classic The One Minute Manager and went back to read it awhile ago and discovered that it could use an update. As I was reading the book, I was concerned that this would be one of those- you have to get on the net yesterday or you will die- books. It is that kind of book but it also has some real down-to-earth suggestions that can be applied to people who are starting to feel deluged with emails and stress caused by this new net driven world. Each of the seven chapters has very easy-to-follow and understandable points highlighted to help you deal with areas like your email, feedback, the secrets to acting fast, and my favorite, effective meetings. I found the information in the email and meeting part extremely valuable. The authors writing style is fun with short paragraphs and many stories. The book is the perfect "airplane" book. One of the ideas from the email section is you never send an email when you are angry. He talks about the three-email rule. If you have three emails on the same subject, get on the phone or go visit the other person because you have reached the limit of emails effectiveness. Some of the other suggestions are: Hire your friends and friends of your current employees (we at 800CEOREAD heartily agree), If you don't know, guess (God knows, that has been the core philosophy of my life), If new people aren't working out, fire them during their first month of the job. Nice price and lots of help in this fast paced world.