October 23, 2003

Jack Covert Selects: Jack Covert Selects - The 11th Element

By: 800-CEO-READ @ 8:55 PM – Filed under: Management & Workplace Culture

The 11th Element: The Key to Unlocking Your Master Blueprint for Wealth and Success by Robert Scheinfeld; John Wiley & Sons, 256 pages, $24.95, October 2003, ISBN 0471444138
When I picked up my copy of the 11th Element, I thought I was in for a course on the chemistry of success. Turns out, the 11th Element is less about thinking scientifically and more about applying faith and ideas of mysticism to gaining wealth and success. I found this to be an interesting concept since it really made me change my thinking process. Like most people who have a business to take care of, I often get caught up in numbers, facts, and figures. About a third of the way through this book, I remembered how much more there really is. As the author, Robert Scheinfeld, says:
My intention in writing this book is to open the doorway that connects the visible with the invisible, the seen with the unseen, the known with the mysterious. Albert Einstein also said, the most beautiful emotion we can experience is the mystical. It is the power of all true art and all science. He to whom this emotion is a stranger, who can no longer wonder and stand rapt in awe, is as good as dead.
Your guide on the path to wealth and success is actually your inner self, your Inner CEO. Who is constantly tapping into the invisible information that is beyond your conscious awareness, and is working to help us from behind the scenes, says Scheinfeld.
Another useful idea this book touches on is the importance of using the resources around you. This book gives a good explanation on the importance of paying attention to the some of the more simple things in life, like a glance from across the room. Sometimes when life gets hectic small things get over looked, those are often the most important. The ideas presented in 11th Element make some of the more abstract ideas in life seem clear.
As readers of my past reviews will understand, this is an unusual kind of book for me to review. As you also know, I don't do reviews on books I don't like. This book has a staying power that surprised and impressed me.