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May 5, 2001

Jack Covert Selects: Jack Covert Selects - The Other 90%

By: Dylan Schleicher @ 9:24 PM – Filed under: Management & Workplace Culture

The Other 90%: How to Unlock Your Vast Untapped Potential for Leadership & Life by Robert K. Cooper, Crown Business, 280 Pages, $24.00 Hardcover, May 2001, ISBN 0812932870
The Other 90% could be the next 7 Habits of Highly Successful People. (Did I just write that? That this book could be the next 7 Habits? Yes, I guess I did, and Im not going to second-guess myself here. While the success of 7 Habits continues, and a great many people find the book life-changing, this book really does deserve the comparision). Robert Cooper, who is one of the bright stars in the Lessons in Leadership stable, which features such brilliant motivational minds as Tom Peters and Ken Blanchard, has here a very good book. His previous, Executive EQ, was a strong seller for us, but Cooper has really come into his own with The Other 90%. The main premise of The Other 90% centers on Coopers assertion that most people use only 10% of their potential. Now, if you are thinking what I initially thought: Hmmmm, I thought I tapped into at least 25%!, youll find The Other 90% to be quite an eye-opener.
Cooper presents 4 keystones, motivational and practical approaches, to unlocking that other 90%. These keystones are: Trust, Energy, Farsightedness, and Nerve. Each of the four keystones has its own section of the book. For example, in the Trust section, Cooper features a chapter called Dare to Trust. He begins by discussing Lincoln in the final year of the Civil War, and how Lincoln has always been perceived as being very connected to his troops. It was as if both the president and the troops suffered together during those trying days. Cooper encourages leaders to appropriate this same kind of closeness with our troops. Offering concrete ways to implement his ideas, Cooper says that a person should slow down to show you care. First, breathe before you speak, which gives you a chance to slow down, make eye contact and be there. Second, be clear about time. Instead of saying I only have two minutes, say, I have two minutes to spend with you now. Finally, when possible, sit down. Neuroscientists have found that a standing talk is far less genuine than a seated talk. As a guy who runs a small shop, but really wants to improve my connectedness with my staff, this information is priceless. The Other 90% makes complete sense and is instantly applicable sound anything like the 7 Habits to you?

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.