February 1, 2001
Jack Covert Selects: Jack Covert Selects - What the CEO Wants You to Know
Ram Charan is the co-author of our best-selling Every Business is a Growth Business and has written the perfect book for people like me who have worked themselves into a management or supervisory position without the "booklearning" many of our peers have. As the title implies, this is a book that explains everything from margins to 'Return on Investment', and much more. Charan uses the street merchant and the CEO of a multinational company to show that everybody in business cares about the same things, such as cash, inventory, velocity and growth. I especially loved that Chapter 1 is titled "Why Jack Welch thinks and talks like a street merchant." While the chapter doesn't talk about the soon-to-be ex-leader of GE directly, it explains in very easy to understand terms what it means to run either a one horse operation "street merchant" or a multinational "GE." They both need to understand the simple and not-so-simple concepts of making money.
This book can change your business, because your people will have that business knowledge that they didn't get when they were getting that English Lit degree in college. Also to be noted, the book is very short and written in unbelievably simple terminology so that even a non-reader in your organization can get value from it. This is the absolutely perfect book to use to start "open book management" program in your company. Think about it: everybody in your organization understanding how business is done and all pulling on the same oar at the right time. Good stuff!
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.