February 1, 2001

Jack Covert Selects: Jack Covert Selects - What the CEO Wants You to Know

By: 800-CEO-READ @ 5:53 PM – Filed under: Management & Workplace Culture

What The CEO Wants You to Know: The Little Book with Big Ideas by Ram Charan, Crown Business, 120 Pages, $17.95 hardcover, February 2001, ISBN 0609608398
Ram Charan is the co-author of our best-selling Every Business is a Growth Business and has written the perfect book for people like me who have worked themselves into a management or supervisory position without the "booklearning" many of our peers have. As the title implies, this is a book that explains everything from margins to 'Return on Investment', and much more. Charan uses the street merchant and the CEO of a multinational company to show that everybody in business cares about the same things, such as cash, inventory, velocity and growth. I especially loved that Chapter 1 is titled "Why Jack Welch thinks and talks like a street merchant." While the chapter doesn't talk about the soon-to-be ex-leader of GE directly, it explains in very easy to understand terms what it means to run either a one horse operation "street merchant" or a multinational "GE." They both need to understand the simple and not-so-simple concepts of making money.
This book can change your business, because your people will have that business knowledge that they didn't get when they were getting that English Lit degree in college. Also to be noted, the book is very short and written in unbelievably simple terminology so that even a non-reader in your organization can get value from it. This is the absolutely perfect book to use to start "open book management" program in your company. Think about it: everybody in your organization understanding how business is done and all pulling on the same oar at the right time. Good stuff!