August 3, 2004
Jack Covert Selects: New Kid On The Block
- The Power of Impossible Thinking: Transform the Business of Your Life and the Life of Your Business by Yoram Wind and Colin Crook with Robert Gunther (July 2004)
"Drawing on the latest research in neuroscience, Wind and Crook explain how one's mental models stand between reality and perception. Learn how to develop new ways of seeing; when to change to a new model; how to swap between a portfolio of models; how to zoom in and out to understand complex environments; and how to do "mind R&D"--improving one's models through constant experimentation."
- The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits by C.K. Prahalad (July 2004)
"Both large and small companies have begun to successfully build markets at the Bottom of the Pyramid as a way of eradicating poverty. In CK Prahalad's groundbreaking new book..., You will find companies fighting disease with educational campaigns and innovative products. There are organizations helping the handicapped walk and helping subsistence farmers connect with the rest of the world. There are banks adapting to the financial needs of the poor, power companies reaching out to meet the energy needs, and construction companies doing what they can to house the poor in affordable ways that allow for pride."
- Finding Fertile Ground: Identifying Extrordinary Opportunities for New Ventures by Scott Shane
"If you are starting a business, your best odds of success are in high technology industries: not just computing and telecom, but also biotech, electronics, manufacturing and materials, medical devices, robotics, and other knowledge-intensive fields. The is the first book to offer a complete framework for starting a high technology business. Writing from the entrepreneur's perspective, Dr. Scott Shane identifies the key factors associated with long-term success. Shane shows how to identify market opportunities and competitor weaknesses, evaluate customer needs, manage risk and uncertainty, predict product adoption and diffusion, structure your organization, and protect intellectual property."
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.