October 1, 2004

Jack Covert Selects: PR with bloggers

By: Dylan Schleicher @ 5:10 PM – Filed under: Marketing & Sales

I know when have a lot of authors and publishing folks who read the blog. I want to point you to a post by Peter Davidson. In Tips for Pitching Books to Bloggers, Davidson takes John Zagula to task for his pitch of The Marketing Playbook. There are a number of bloggers who comment on his post, having also received the pitch.
I recommend reading it. Generating PR with bloggers is different. I have talked about this in the past.
In our case, John did something cool. He arranged a conversation with us. We talked about 800-CEO-READ and how what we were doing applied to some of the methodologies in the book.
BTW, we like the book. It will be one of the Jack Covert Selects in October.

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.