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July 5, 2006

New Releases: ChangeThis!

By: Dylan Schleicher @ 8:56 PM – Filed under: Management & Workplace Culture

I wanted to point you to the latest ChangeThis manifestos (need a refresher on what ChangeThis is, look here).
The manifestos:
24.01 Strategy and the Fat Smoker
by David Maister
Noted professional service firm advisor, David Maister, offers advice on how to fight strategic flab and make change happen within your organization. Using self-improvement efforts as a metaphor, Maister asserts that professional change only happens when each person in an organization makes the necessary, albeit uncomfortable, corrections to their bad habits, and remains committed to the long-range payoff through short-term goals.
Click here to read the manifesto.
Click here to visit the site.
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24.02 Non-Geeks are Not Morons: The Change Function Model for Adopting Technology
by Pip Coburn
Here, Pip Coburn challenges the assumptions of technologists who believe in the if we build it, they will come theory of technology development. Using his Change Function model (Crisis vs Total Perceived Pain of Adoption) to explain how dema happens, he contends that it is the users to whom technologists should look for inspiration, as it is the users who create the demand for new products.
Click here to read the manifesto.
Click here to visit the site.
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24.03 The Working Mothers Manifesto: This is How We Do It
by Carol Evans
In this manifesto, Carol Evans, President and CEO of Working Mother magazine, encourages working mothers (and fathers) to ask their organizations for what they need to attain a healthy balance between work and family. She argues that now is the time, because working parents have greater leverage as the baby boomer generation leaves the workplace and companies face an employee shortage.
Click here to view the manifesto.
Click here to visit the site.


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24.04 Know the Codes: Why We Act, Buy, and Love as We Do
by Clotaire Rapaille
What is your earliest memory of coffee? What image comes to mind when you hear about a Jeep? Why are wedding traditions different in the United States from France? Rapaille reveals the unconscious motivators behind how we act and what we buy by unearthing the unique culture codes found within each of us and derived from our earliest or most enduring memories.
Click here to view the manifesto.
Click here to visit the site.
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24.05 Its a Big, Blog World Out There: Five Quick Tips to Building a Better Blog
by Meryl K. Evans
These days, blogging is a common, if not necessary, way for a business to reach its customers. In her manifesto, Meryl Evans, long-time blogger and Internet aficionado, details why blogging is important for businesses, and how to make sure that your companys blog is a great blog.
Click here to view the manifesto.
Click here to visit the site.
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Happy manifesto reading!

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.