April 23, 2009

News & Opinion: 100 Best: Jack intervieiws Jack Trout, co-author of Positioning

By: 800-CEO-READ @ 2:29 PM – Filed under: Management & Workplace Culture

As technology develops, the ways for people to communicate have become incredibly easier, creating a flood of messaging and input that makes it difficult for companies to get their message received clearly. Positioning details how to effectively stake claim in the minds of consumers in honest ways, creating a new form of advertising where insight and familiarity rivals messaging. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time.

Today's interview is between Jack Covert and Jack Trout. Tune in.