May 1, 2009
News & Opinion: 100 Best: Jack interviews Jeff Cox, co-author of The Goal
In this podcast, Jack Covert talks to Jeff Cox about how he got involved in co-authoring the book The Goal -- a parable about the Theory of Constraints, and how people can overcome barriers to make more money. Enlightening and revolutionary still today, the book itself sold over 2 million copies. Listen to the podcast to hear about some of the idea gems found in the book. This book is one of the books in Jack and Todd's book The 100 Best Business Books of All Time.