May 11, 2009

News & Opinion: 100 Best: Todd interviews Geoffrey Moore, author of Crossing the Chasm

By: Dylan Schleicher @ 3:49 PM – Filed under: Management & Workplace Culture

As quickly as technology is changing, Geoffrey Moore's Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses. Crossing the Chasm is one of the books in Jack and Todd's book The 100 Best Business Books of All Time.

Click below to listen to the interview:

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.