May 11, 2009

News & Opinion: 100 Best: Todd interviews Geoffrey Moore, author of Crossing the Chasm

By: 800-CEO-READ @ 3:49 PM – Filed under: Management & Workplace Culture

As quickly as technology is changing, Geoffrey Moore's Crossing the Chasm continues to provide insight into marketing hi tech products and services. Part of the challenge of constant change in the industry is getting products noticed and spread via the internet and people. Today we feature an interview talking with Mr. Moore about how to bring these products to the attention of the masses. Crossing the Chasm is one of the books in Jack and Todd's book The 100 Best Business Books of All Time.

Click below to listen to the interview: