October 25, 2005
News & Opinion: 2005 Berry-AMA Book Award
The Berry-AMA Book Award has been given out the past four years to books "whose innovative ideas have had significant impact on marketing and related fields." It is the only award we know of that recognizes marketing books and one of only two that recognizes business books (FT/Goldman Sachs being the other).
The 2005 winner is Simply Better: Winning and Keeping Customers by Delivering What Matters Most by Patrick Barwise, Sean Meehan (Harvard Business School Press).
The other finalists for this year's award included:
- Accountable Marketing: The Economics of Data Driven Marketing (Thomson), by Peter J. Rosenwald
- Effective Advertising: Understanding When, How, and Why Advertising Works (Sage Publications), by Gerard J. Tellis
- Marketing and the Bottom Line (Prentice Hall), by Tim Ambler
- Purple Cow (Penguin Group), by Seth Godin
I should mention that Jack is one of the judges for this competition.