December 11, 2007
News & Opinion: 2007 Brand Autopsy Marketing Book Awards
John over at Brandy Autopsy has announced his favorite marketing books of the year. Among them are What Were They Thinking?, Wal-Smart, and Made To Stick. He also called out our ChangeThis manifesto The Secrets of Market-Driven Leaders as the "Best Business Book That is Not A Book".
BTW, the short lists for the 800-CEO-READ Business Book Awards will be announced next Monday (December 17th).