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December 11, 2007

News & Opinion: 2007 Brand Autopsy Marketing Book Awards

By: 800-CEO-READ @ 4:54 PM – Filed under: Marketing & Sales


John over at Brandy Autopsy has announced his favorite marketing books of the year. Among them are What Were They Thinking?, Wal-Smart, and Made To Stick. He also called out our ChangeThis manifesto The Secrets of Market-Driven Leaders as the "Best Business Book That is Not A Book".

BTW, the short lists for the 800-CEO-READ Business Book Awards will be announced next Monday (December 17th).