December 17, 2013
News & Opinion: 2013 800-CEO-READ Business Book Awards: General Business
The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the General Business category... The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast as Your Business by Rita Gunther McGrath from Harvard Business Review Press is our top book.
“Although executives realize that rapid change is the norm, the strategies they use to compete still draw on frameworks and practices that were most effective decades ago. Executives need a new set of strategy frameworks and practices for winning over the long haul, even as sustainable competitive advantages have become a thing of the past.” The End of Competitive Advantage, page 5
The End of Competitive Advantage shows us case after case of leading companies and their failures to adapt to changing markets. Floods of new technologies and market trends bring a challenge to companies: grab hold and start building something quickly, or else watch your brand wash away into obsolescence. Sustained success is no longer about what you sell and at what price, but rather how far you can forecast and how quickly you can adapt to the coming trends. To revisit the runners-up, check out our General Business shortlist announced last week. (Our top award for The Best Business Book of 2013 will be announced in early January. Stay tuned!)
About Sally Haldorson
Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.