The entries were submitted, the books were read, the shortlists determined, and we are now ready to announce the category winners of the 2013 800-CEO-READ Business Book Awards! In the Sales & Marketing category... Marc Ecko's Unlabel: Selling You Without Selling Out from Touchstone Books is our pick.
“I am a brand, but I am not a label. … You too are a brand. Whether you know it or not. Whether you like it or not. A brand is not skin-deep. Labels are skin-deep, but a brand—a true, authentic brand—is made of blood and bones, skin and organs. A brand has a heartbeat.” Unlabel, page 1
Unlabel is that book. At a time when every business person and company is forced to hustle and fight to be heard in a competitive world, Unlabel is the story of a man who clawed his way out of a garage and created a multi-million dollar company in the process. It is a success story, to be sure, but it's one that shares the bruises, scars, and painful mistakes that every entrepreneur and business owner will experience (or some variation of) on the way to becoming his or her own authentic 'brand.' To revisit the runners-up, check out our Marketing & Sales shortlist announced last week.
(Our top award for The Best Business Book of 2013 will be announced in early January. Stay tuned!)