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June 9, 2004

News & Opinion: 22 Immutable Laws of Software Marketing

By: 800-CEO-READ @ 2:13 PM – Filed under: Marketing & Sales

Eric Sink is paying tribute to a marketing classic. Each workday this month, he is posting his ode to each of The 22 Immutable Laws of Marketing by Al Ries. Eric is a programmer, so each of his posts is a law applied to the software industry. He is about a week into the series. You can find an index here.