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June 9, 2004

News & Opinion: 22 Immutable Laws of Software Marketing

By: Dylan Schleicher @ 2:13 PM – Filed under: Marketing & Sales

Eric Sink is paying tribute to a marketing classic. Each workday this month, he is posting his ode to each of The 22 Immutable Laws of Marketing by Al Ries. Eric is a programmer, so each of his posts is a law applied to the software industry. He is about a week into the series. You can find an index here.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.