February 9, 2006
News & Opinion: 800-CEO-READ's Rollyo Search
Rollyo is an interesting search. They allow you to limit your search and choose the sites that you would like the results to come from. I remember hearing about it when it first launched, but I couldn't find a use for it then. I have seen it pop up a couple of place recently and decided to try it out.
One of the things we try to do here on the Daily Blog is give you what others are saying about business books. We'll often see a article that creates the basis for the post and then might search for some supplemental material. The problem with most business book titles is they use common words (ie Execution, Satisfaction, The Wal-Mart Effect). If you do a google search, you get a couple of good hits, but most are junk.
I created a Rollyo search for business books. My goal was to find what the major periodicals and great business blogs are saying about books. I also included the family of 800-CEO-READ sites. You can choose up to 25 sites to include in your roll. You can see the list done the left hand side of the Rollyo page.
I have been happy with the results thus far. I was looking for some more material on Alpha Dogs by Donna Fenn. If you do a Google search on "alpha dogs", you get alot of junk. If you use the Rollyo search, you see the Inc. magazine mentions (Fenn writes for them). The gem was the Inc. TV interview that I would have never found otherwise.
So, feel free to use the search or create another that works for you.