December 31, 2009

News & Opinion: 800-CEO-READ's Decade-in-Review

By: Sally Haldorson @ 9:45 PM – Filed under: Management & Workplace Culture

It's an admittedly worn device to use the alphabet to organize one's thoughts, but when reflecting over the past decade and trying to distill the most notable events and objects that affected our company and also the publishing industry and business sector into a brief blog post, I found such a device to be quite helpful. As Jack put it when we initially discussed writing a decade-in-review post, not only is it like opening a can of worms, it seems like whenever one harkens back to the Millenium, one can't help but get sidetracked into thoughts about 9/11. But of course there were many more ups and downs that we've all been a victim and/or a participant in, and this list is an attempt to do that chaos a little bit of justice. Amazon (may not have its origins in this decade, but grew from 1.6B in 1999 to 19.1 in 2008; Annual 800ceoread Business Book Awards (Inaugural 2007); Erika Anderson, founder of Proteus International, Inc., author of Growing Great Employees, and great friend of 800-CEO-READ who introduced us to a new in-office vocabulary (2007) Blue Ocean Strategy (our decade's Best Seller, 2005); Bill George, author of three 800-CEO-READ best sellers, Authentic Leadership (2004), True North (2007) and Seven Lessons for Leading in Crisis ChangeThis (website presenting ideas via manifesto PDFs adopted by 800-CEO-READ from Seth Godin, 2005) Disasters, natural and otherwise (Dot Com Bust, 2000; 9/11, 2001; tsunami, 2004; Hurricane Katrina, 2005; banking, 2009) Enron bankruptcy (2001); Eight years of George W. Bush (2000-2008); Election of Barack Obama (2008) Farewell, Schwartz Bookshops (2009); free/freemium changes everything; Facebook leads the herd. Good to Great by Jim Collins; Green, Global and Google become top trends Heath Brothers’ Made to Stick (2007) introduced us to a new language for the creation of ideas InBubbleWrap offers free business books from 800-CEO-READ (2005); In the Books, 800-CEO-READ's yearly review of business books (2007); It's Your Ship by D. Michael Abrashoff (2002), an 800-CEO-READ bestseller with legs. JackCovertSelects reviews (Inaugural 2000); Joy Panos Stauber, design extraordinaire and great friend of 800-CEO-READ. Kindle (2007) and the advancing threat (revelation?) of digital books. Lay-Offs (2009), Levitt & Dubner’s Freakonomics (2005), The Long Tail by Chris Anderson (2006); 800-CEO-READ's LeaveSmarter events (2006) kick off in Milwaukee. Mega-Sales of Oprah’s Recommendations, Harry Potter & the Twilight series, lend hopefulness that books still beguile. New York (book launch, company party, annual awards fete, 2009) The 100 Business Books of All Time (written & anguished over during 2008, published 2009) PechaKucha – 800-CEO-READ becomes the Milwaukee host for this exciting new way to present ideas in 20 images in 20 seconds (2008). QbQ! The Question behind the Question by John Miller (2004), an 800-CEO-READ best seller that tapped into the perceived absence of personal accountability. Rich Dad books populate the decade as the best selling personal finance books; Rehiring & Remodeling (2009) Seth Godin (Unleashing the Idea Virus 2001 to Purple Cow 2003 to Tribes 2008); Strengths-based management books and strategies from Gallup. Todd Sattersten (consultant 2004 - coauthor, 2008 - president, 2009), The Tipping Point by Malcolm Gladwell (2000); Twitter Used books on Amazon (2001); The Ultimate Question by Fred Reichheld (2006) became the basis of some important questions we asked of our company and our customers. Visit 800ceoread's Daily Blog for daily business insight (2001). Wiki-anything; The Wisdom of Crowds by James Surowiecki (2004) and The World is Flat by Thomas L. Friedman (2005), two books that changed the way we think. X-treme changes to news and publishing industry You're a blueberry (2008), an 800-CEO-READ inside joke that encapsulates the relationships of the 800-CEO-READ employees. Zero percent. The likelihood that 2010 will be anything but another exhilarating ride. Okay, so in terms of adhering to the alphabetization of this list, some are a bit of a cheat. And some inclusions are events that had a direct effect on our company internally, but most were important occurrences felt by everyone in business. If there is anything I missed, feel free to add in comments. Happy New Year everyone!

About Sally Haldorson

Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.