It's an admittedly worn device to use the alphabet to organize one's thoughts, but when reflecting over the past decade and trying to distill the most notable events and objects that affected our company and also the publishing industry and business sector into a brief blog post, I found such a device to be quite helpful. As Jack put it when we initially discussed writing a decade-in-review post, not only is it like opening a can of worms, it seems like whenever one harkens back to the Millenium, one can't help but get sidetracked into thoughts about 9/11. But of course there were many more ups and downs that we've all been a victim and/or a participant in, and this list is an attempt to do that chaos a little bit of justice.
mazon (may not have its origins in this decade, but grew from 1.6B in 1999 to 19.1 in 2008; Annual 800ceoread Business Book A
wards (Inaugural 2007); Erika Anderson, founder of Proteus International, Inc.
, author of Growing Great Employees
, and great friend of 800-CEO-READ who introduced us to a new in-office vocabulary (2007)
lue Ocean Strategy (our decade's Best Seller, 2005); B
ill George, author of three 800-CEO-READ best sellers, Authentic Leadership
(2004), True North
(2007) and Seven Lessons for Leading in Crisis
hangeThis (website presenting ideas via manifesto PDFs adopted by 800-CEO-READ from Seth Godin, 2005)
isasters, natural and otherwise (Dot Com Bust, 2000; 9/11, 2001; tsunami, 2004; Hurricane Katrina, 2005; banking, 2009)
nron bankruptcy (2001); E
ight years of George W. Bush (2000-2008); E
lection of Barack Obama (2008)
arewell, Schwartz Bookshops (2009); free/freemium changes everything; F
acebook leads the herd.
Good to Great
by Jim Collins; G
lobal and G
oogle become top trends
eath Brothers’ Made to Stick
(2007) introduced us to a new language for the creation of ideas
offers free business books from 800-CEO-READ (2005); In the Books
, 800-CEO-READ's yearly review of business books (2007); It's Your Ship
by D. Michael Abrashoff (2002), an 800-CEO-READ bestseller with legs.
reviews (Inaugural 2000); Joy Panos Stauber
, design extraordinaire and great friend of 800-CEO-READ.
indle (2007) and the advancing threat (revelation?) of digital books.
ay-Offs (2009), Levitt & Dubner’s Freakonomics
(2005), The Long Tail by Chris Anderson (2006); 800-CEO-READ's LeaveSmarter
events (2006) kick off in Milwaukee.
ega-Sales of Oprah’s Recommendations, Harry Potter
& the Twilight
series, lend hopefulness that books still beguile.
(book launch, company party, annual awards fete, 2009)
The 100 Business Books of All Time
(written & anguished over during 2008, published 2009)
– 800-CEO-READ becomes the Milwaukee host
for this exciting new way to present ideas in 20 images in 20 seconds (2008).
QbQ! The Question behind the Question
by John Miller (2004), an 800-CEO-READ best seller that tapped into the perceived absence of personal accountability.
books populate the decade as the best selling personal finance books; R
ehiring & R
(Unleashing the Idea Virus
2001 to Purple Cow
2003 to Tribes
trengths-based management books and strategies from Gallup
(consultant 2004 - coauthor, 2008 - president, 2009), The Tipping Point
by Malcolm Gladwell (2000); T
sed books on Amazon (2001); The Ultimate Question
by Fred Reichheld (2006) became the basis of some important questions we asked of our company and our customers.
isit 800ceoread's Daily Blog
for daily business insight (2001).
iki-anything; The Wisdom of Crowds
by James Surowiecki (2004) and The World is Flat by Thomas L. Friedman (2005), two books that changed the way we think.
X-treme changes to news and publishing industry
ou're a blueberry (2008), an 800-CEO-READ inside joke that encapsulates the relationships of the 800-CEO-READ employees.
ero percent. The likelihood that 2010 will be anything but another exhilarating ride.
Okay, so in terms of adhering to the alphabetization of this list, some are a bit of a cheat. And some inclusions are events that had a direct effect on our company internally, but most were important occurrences felt by everyone in business. If there is anything I missed, feel free to add in comments.
Happy New Year everyone!
About Sally Haldorson
Sally Haldorson's job as 800-CEO-READ’s General Manager is to make 800-CEO-READ a great place to work for our employees, and a consistently high-performing customer service organization for our clients, authors, and our partners in the publishing industry. In addition to her General Manager duties ensuring collaboration, integration, and quality, she reads, writes, reviews, curates, and edits for the company. Helping craft The 100 Best Business Books of All Time used parts of both skill sets. Outside of work, she is most likely to be found hitting a tennis ball around or hanging out with her boys (husband, child, dog) at home.