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September 29, 2010

News & Opinion: 8cr Pow Wow Adds Chris Guillebeau and Sally Hogshead

By: Dylan Schleicher @ 4:11 PM – Filed under: Management & Workplace Culture

The 800-CEO-READ Pow Wow is really incredible. I continue to hear stories about people who met at the first one in 2005, and are still working on projects together. Also, their work is better based on the things they learned by coming to the Pow Wow over the years.

It's about authors on one hand, but on a deeper level, it's about people with ideas who want to help other people with their work and lives. Publishing plays a role in that, and so does branding, speaking, credibility, time management, media, networking, and many other things. It's great to have a big idea, but in order to have it do its good work, there's a lot to know (and people to know), and the Pow Wow has continuously provided that.

This year, we're adding a bit more to the mix. The insightful panels featuring experts in publishing, marketing, publicity, and speaking will be rounded out with individual presentations by two people who we think have captured the essence of idea spreading:

CHRIS GUILLEBEAU writes for an army of remarkable people at ChrisGuillebeau.com. He is also a regular contributor to CNN.com, Business Week, Huffington Post, and other outlets. His new book is The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World.


SALLY HOGSHEAD helps world-class businesses develop messages that influence and persuade consumers, partners, and employees. Starting out as one of the most award-winning advertising writers in the country, she is today a world-renowned brand consultant and speaker. As a creative director, she develops fascinating ideas for both Fortune 500 companies and start-ups. Hogshead and her work have been featured in the New York Times and on the Today show, CBS, ABC, and MSNBC.


We're excited to have them involved. It's hard to imagine the Pow Wow becoming even better, but I think this will do the trick. Check out the full details here, and hopefully you can attend. Our special hotel discount ends in a matter of weeks, so take advantage of that by registering soon.

See you December!

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.