October 4, 2006
News & Opinion: A Favorite in Paperback
Last fall, my must-read was Then We Set We Set His Hair on Fire by Phil Dusenberry. I loved it. Tom liked it. And Jack liked it.
My sense is that it did not do great. It shows how titling and cover art can make a big difference (ie All Marketers Are Liars - great book, title scared people away).
Yesterday, Portfolio released a new paperback version of Then We Set... with a new title - One Great Insight Is Worth a Thousand Good Ideas.
I think it is a great move and I like the new cover.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.