October 4, 2006
News & Opinion: A Favorite in Paperback
Last fall, my must-read was Then We Set We Set His Hair on Fire by Phil Dusenberry. I loved it. Tom liked it. And Jack liked it.
My sense is that it did not do great. It shows how titling and cover art can make a big difference (ie All Marketers Are Liars - great book, title scared people away).
Yesterday, Portfolio released a new paperback version of Then We Set... with a new title - One Great Insight Is Worth a Thousand Good Ideas.
I think it is a great move and I like the new cover.