August 24, 2005

News & Opinion: A Look at the Fall

By: 800-CEO-READ @ 6:50 PM – Filed under: Big Ideas & New Perspectives, Marketing & Sales

Here are some books we are liking for the fall.

Competition Demystified by Bruce Greenwald and Judd Kahn (Aug.) - The author revisit and simplify Porter's Five Forces. I was skeptical, but they sold me in the introduction.

First in Thirst by Darren Rovell (Sept.) - This is a interesting brand biography on Gatorade. You will see this book on the BBBT at the end of September.

Bag the Elephant by Steve Kaplan (Sept.) - Bard Press puts out one book a year and each one is without fail is a great title. GUTS!, Marketing Outrageously, and Little Red Book of Selling were all from Bard Press. This year's book is about the idea of small business attracting and retaining big customers.

Radical Careering by Sally Hogshead (Sept.) - The book has great design and a powerful message. It reminds me of Fast Company in its heyday. Brand Autopsy has a nice preview.

Let My People Go Surfing by Yvon Chouinard (Oct.) - The Republic of Tea and Raising The Bar showed us there was a different way to do business. Patagonia founder Yvon Chouinard continues the tradition.

The Big Moo by Seth Godin and the Group 33 (Oct.) - The book is a perfect follow-up to Purple Cow.

The Number by Lee Eisenberg (Jan.) - This book takes a Gladwell-like look at retirement. The question is "What is your number?"

So, there is a little something for everyone to read this fall.