August 24, 2005
News & Opinion: A Look at the Fall
Here are some books we are liking for the fall.
Competition Demystified by Bruce Greenwald and Judd Kahn (Aug.) - The author revisit and simplify Porter's Five Forces. I was skeptical, but they sold me in the introduction.
First in Thirst by Darren Rovell (Sept.) - This is a interesting brand biography on Gatorade. You will see this book on the BBBT at the end of September.
Bag the Elephant by Steve Kaplan (Sept.) - Bard Press puts out one book a year and each one is without fail is a great title. GUTS!, Marketing Outrageously, and Little Red Book of Selling were all from Bard Press. This year's book is about the idea of small business attracting and retaining big customers.
Let My People Go Surfing by Yvon Chouinard (Oct.) - The Republic of Tea and Raising The Bar showed us there was a different way to do business. Patagonia founder Yvon Chouinard continues the tradition.
The Big Moo by Seth Godin and the Group 33 (Oct.) - The book is a perfect follow-up to Purple Cow.
The Number by Lee Eisenberg (Jan.) - This book takes a Gladwell-like look at retirement. The question is "What is your number?"
So, there is a little something for everyone to read this fall.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.