October 13, 2004
News & Opinion: A Piece of Confronting Reality
Fortune ran an excerpt of Confronting Reality in their October 18th issue [sub. needed].
In theory, confronting reality is what business is all about. More than most, businesspeople like to think they're realists. Their actions look like realism: They work hard to gather relevant facts and data, they research alternatives rigorously, and they bring their cumulative knowledge and experience to bear on the issues. They test their thinking. Then they reach conclusions.
But those conclusions are all too often unjustified. Unless you're in a rare organization, you've seen this yourself. In our decades of experience, we've wrestled firsthand with it in hundreds of companies and many industries. The best strategies, the most rigorous research, the clearest of operating plansall are undermined because the key people behind them have missed the reality of the situation for one reason or another. "