January 20, 2005

News & Opinion: A Tip of the Hat

By: 800-CEO-READ @ 1:36 PM – Filed under: Marketing & Sales

Many thanks to Jack Covert and Todd Sattersten for welcoming me into their corner of the blogosphere.
My name is Michael McLaughlin, and Im the coauthor (with Jay Conrad Levinson) of Guerrilla Marketing for Consultants. Im also the editor of a blog and two zines, Management Consulting News and The Guerrilla Consultant. My day job is with Deloitte Consulting LLP, where Ive been a management consultant for more than 20 years. I often wonder where the time goes--especially given that the longer I work as a consultant, the less I seem to know.
One of my favorite quotes about consulting is by veteran consultant, Jerry Weinberg. In his 1985 book, The Secrets of Consulting, he reminds consultants, Youll never accomplish anything if you care who gets the credit. Every time I forgot this simple rule, something unpleasant happened.
Ill use my temporary soap box to talk with you about topics such as how to tap your creative potential, why professional services marketing is so bad, and Ill give you my short list of books every consultant must read. For those of you who arent consultants, Ill have something for you too.