June 24, 2005
News & Opinion: Advice for Budding Business Book Authors
Ben and Jackie from Church of the Customer (Creating Customer Evangelists) have posted their latest podcast.
The first half is them visiting with Andrea from Learned on Women (Don't Think Pink).
The second half is devoted to the top ten things would-be authors of business books should know. These are great basics that everyone should know before starting.
You'll also find John from Brand Autopsy left a comment highly recommending Writing The Breakthrough Business Book by Tom Gorman.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.