June 24, 2005
News & Opinion: Advice for Budding Business Book Authors
Ben and Jackie from Church of the Customer (Creating Customer Evangelists) have posted their latest podcast.
The first half is them visiting with Andrea from Learned on Women (Don't Think Pink).
The second half is devoted to the top ten things would-be authors of business books should know. These are great basics that everyone should know before starting.
You'll also find John from Brand Autopsy left a comment highly recommending Writing The Breakthrough Business Book by Tom Gorman.