July 26, 2007
News & Opinion: An economy of ideas.
Most design firms are paid for their work. There's a one-time payment, much like buying a CD or a business book (had to tie it back to our work here).
This group is different. They've found a way to own their ideas and circumvent the one-time payment. And they're having a fine time doing it.
Here's the explanation of how their model changed. It's from 2005 and is still relevant. They became their own client -- they build services they'd want, and content they like to read (and share a space with handy web designers). Turns out, a lot of regular people needed and enjoyed the same sorts of things.
They're getting paid for their ideas. That may not seem extraordinary; it is.
In a society where ideas can run wildly, the structure of our economy is lagging. It still pays for the product and not the idea. Here's another way of looking at it. At some point that's going to change. We just haven't quite figured how.
I think Coudal may just be the starting point for this change.
There's something here for authors, musicians, business folks, and anyone who's trying to earn a dime off their ideas.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.