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September 28, 2006

News & Opinion: And Johnny asks...

By: Dylan Schleicher @ 4:02 PM – Filed under: Big Ideas & New Perspectives

Johnny called me today and asked me this question: Why is it that we spend millions of dollars on technology to keep sales people from selling to us, and yet management constantly complains when we are having trouble contacting stake holders? SPAM filters, Email, gatekeepers, number blockers, etc. are all technologies that keep sales people from reaching their target market. As sales people, how do we beat technology with technology?
Johnny and I discussed some of the techniques we have observed over the years and put together a short list of opportunities. Ideas likewell Blogging for instance. This is a wonderful way to get your unedited message across to potential buyers. The usual suspects are always available to you too, like email campaigns, Fax campaigns, a newsletter, and of course the current most popular item, the Web Cast. We discussed a new technique called the book review. Visit one or more of the online book retailers and write a book review on books in your space. Discuss how it affected you and your business. Then enter your real name and company name. While you are in there, look at those people that wrote reviews and call them. Lookup there contact information at www.jigsaw.com. Jigsaw is an awesome tool for sales people check it out!!

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.