May 2, 2005

News & Opinion: Apple Bans Wiley Books

By: 800-CEO-READ @ 2:55 PM – Filed under: Management & Workplace Culture

The San Jose Mercury News reported last week that Apple has removed all Wiley titles from its retail stores. The book ban is apparently a reaction to a new biography on Steve Jobs titled iCon: Steve Jobs The Greatest Second Act in Business History. This is the part I found most interesting:
[Author Jeffery] Young, who was a contributing editor for the Mercury News in the early 1980s, said he is dismayed by Apple's reaction to ``iCon.'' He said it updates a biography of Jobs he wrote 20 years ago, called ``The Journey Is the Reward.'' The latest book retraces Jobs' early days as a computer maverick and chronicles his failure with NeXt. But it also documents his triumphant return to Apple, the successes of the iMac and iPod as well as his role in remaking animation through Pixar Animation Studios.

``One of the things I'm amused by, the original book was quite negative. It leaves you the impression of this young guy who was quite a jerk, has no social graces, has a lot of skill but may not be worthy of acclaim,'' said Young. The new book reflects a matured Jobs. ``I really think he learned a lot when he failed.''
Here is an excerpt from the book from Wiley's website (pdf file).