September 13, 2004
News & Opinion: As Summer Fades Away...
It is not your typical business book since it sits at the intersection of history, botany and economics. Still it provides a riveting historical context for what happened duirng the boom days of the Internet-craze. I found it particularly interesting that the tulip craze only truly took off when it become OK for tulip traders to pay for tulip bulbs with other tulip bulbs. It was this specific market-acceptance that paved the way for a mind-boggling escalation in prices since it was easy for one bulb to rise in value by 100% in a short period of time if all you had to do was pay for it with another bulb. This is of course reminiscent of the dotcom days when they only way you could really acquire an Internet company was with stock from another Internet company. It allowed for an explosion in asset values. Of course, in the end, someone is always left holding the bag at the end of the ride. In Tuilpomania this holding the bag event is specific and traced to a specific night at a pub
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.