February 29, 2008
News & Opinion: Ask 8cr! - Doing What Matters
Today's challenge deals with doing everything that matters in order to improve your business:
"Strategic thinking -- how to get a better grasp on thinking strategically to tie PR, communications and marketing efforts to driving and achieving business results" - Sandy
Business is sort of like the game Tetris. You have to do one thing to make it conducive for the next unknown event to fit without problems. How do you plan this? In the game, it's sort of luck. In business, it's a little of that, but your chances of success can be greatly improved by reading books like James M. Kilts' Doing What Matters.
Kilts was the CEO of Gillette, and during his time there, saw every key metric of the company improve. This book details his methods for making that happen. In Sandy's challenge, she's looking to connect a number of things together in order to create that smooth Tetris scenario, where each shape magically fits nicely with the next, and allows the game (your business) to move forward without a hitch. Kilts sees these connections, and adds a ton more, in his overview of things to do that matter. Part strategy, part organizational behavior, part intuitive skill, Kilts lays out an approach to strategy beyond PR and marketing, encompassing an entire overview of how he took Gillette to levels that impressed even the likes of Warren Buffett.
Here's a very abbreviated list of his things that matter:
- Small moments
- Timely decisions
- Doing what you enjoy
- Life's early lessons
- Right team members
- Confronting reality
Throughout the book, he goes into great detail on each of these things, and offers examples, facts, and his own experiences to make them transferable to Sandy or anyone's situation to think strategically.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.