September 28, 2006

News & Opinion: Ask questions....lots and lots of them

By: 800-CEO-READ @ 7:14 PM – Filed under: Big Ideas & New Perspectives

I asked Johnny about the sales environment. He said, like anywhere, a lot of tension between sales and marketing, and sales and development. Everyone thinks youre always selling them something. He reminded me of a phrase Mahan Khalsa once wrote, Sales is the second oldest profession, often confused with the first.
I think I am offended by this. If the world didnt have sales professionals the economy would probably come to a halt. Think about it, if every American didnt buy any goods or services for a week, the economy would fall apart. In fact the world economy would likely crash too. It is critical to your success as a sales professional to shift the paradigm from the negative connotation of sales person, to one of trusted advisor or consultative sales professional. How? It is not that difficult really.
Learn to do your homework up front use tools like their Annual report or 10K, or sign up for Harris InfoSearch, Jigsaw, or First Research to get a better understanding of your prospect. Then ask questionslots and lots of questions. My father always told meGod gave you one mouth and two ears, use them in that proportion!