September 19, 2006
News & Opinion: Become a whole-minded org
More and more companies are looking for people of both minds; people who, to quote Dan Pink, A Whole New Mind.
Here's Dan's advice to companies seeking a convergence of the creatives and everyone else:
- Recognize where the value is, and that utility is abundant and signifcance scarce. They gotta get the utility right, but all of them are ultimately in the significance business.
- [Offer] people the chance to solve cool problems and work with cool people, giving them autonomy and letting them follow their intrinsic motivation without some manager breathing down their neck.
From Ad Age, the 9.11.06 issue.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.