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June 21, 2010

News & Opinion: Being a Friend

By: Dylan Schleicher @ 5:29 PM – Filed under: Management & Workplace Culture

Last week, while hanging out at Translator, we talked about corporate use of social media, and how if used poorly, can actually hurt your business more than help it. The lesson being that just because the tools are available, doesn't mean you necessarily need to use them. For instance, I've never used a conche, and don't think I'll ever need to, while it's likely totally useful for others.

But social media is different, of course, and we should consider how we can strengthen our relationships online. What's important to understand is that the etiquette between friends online and off shouldn't be too far apart. If it's all about building relationships (either case), you simply want to be a friend. Amber Mac would agree. Her new book Power Friending: Demystifying Social Media to Grow Your Business uses that philosophy as its premise.



Being friends actually involves a bit of strategy, and this book addresses it from the business standpoint - creating a listening plan, being authentic, messaging execution, and building long-lasting credibility. While being friends comes as part of human nature, the history of business can make us confused as to how to act when behind the face of a company. By rethinking the issues Ms. Mac discusses in the book, we can begin to see how businesses might be overcomplicating the process. A jam-packed, but easy-to-read guide on how your business can connect with people online and turn them into friends for life.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.