March 8, 2007

News & Opinion: Ben & Jackie

By: Dylan Schleicher @ 4:22 PM – Filed under: Management & Workplace Culture

Get ready for the second installment of the LeaveSmarter event series. In just two weeks, on Thursday, March 22, Ben McConnell and Jackie Huba will be in Milwaukee to talk about Citizen Marketers: When People are the Message. Ben and Jackie are writers and consultants based in Chicago. They operate a heavily trafficked blog, Church of the Customer, and popularized the term "customer evangelism" with their previous book, "Creating Customer Evangelists." In The Big Moo, Seth Godin featured Ben and Jackie among the world's 33 smartest business thinkers. Here's a bit about the book:
Word-of-mouth marketing experts Ben McConnell and Jackie Huba show how industrious everyday people (they call them “citizen marketers

About Dylan Schleicher

Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.