Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Award recognizes excellence in independent publishing. This year's winner in the business category was Magnetic Service: Secrets of Creating Passionately Devoted Customers
by Chip and Bilijack Bell, published by Berrett-Koehler.
There were two other finalists The first was Sun-Tzu's Art of War Plus The Art of Marketing
by Sun-Tzu and Gary Gagliardi, published by Clearbridge Publishing. The second was Writing the Breakthrough Business Book: The Ultimate Guide for Consultants, Entrepreneurs, Executives, Experts, and Writers
by Tom Gorman, published by Content Publishing.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.