June 23, 2004
News & Opinion: Ben Franklin Awards
Named in honor of America's most cherished publisher/printer, the Benjamin Franklin Award recognizes excellence in independent publishing. This year's winner in the business category was Magnetic Service: Secrets of Creating Passionately Devoted Customers by Chip and Bilijack Bell, published by Berrett-Koehler. There were two other finalists The first was Sun-Tzu's Art of War Plus The Art of Marketing by Sun-Tzu and Gary Gagliardi, published by Clearbridge Publishing. The second was Writing the Breakthrough Business Book: The Ultimate Guide for Consultants, Entrepreneurs, Executives, Experts, and Writers by Tom Gorman, published by Content Publishing.