March 16, 2006
News & Opinion: Blogging Benefits for Non-Bloggers
Let's be serious, most people don't and may never blog. Many of you reading this may never blog.
Most inhabitants of the blogosphere don't blog. But they keep reading blogs. Why? What are the benefits?
Blogs are an enormous and effective information source. I can think of many stories that the mainstream media didn't get quite right, but that blogs did. Often these are admittedly in niche areas, but hey, we all live and work in our own niches!
I know a great salesguy the kind you want to buy from because he doesn't waste your time and is always trying to offer you value. He wouldn't dream on calling on a company without doing basic blog research reading any official company as well as non-official employee blogs, and looking for any recent mentions of the company and their products in blogs. He benefits from the blogosphere, and I don't see him ever blogging.
One big company I've work with has no immediate plans to blog, although I set them up to regularly monitor the blogsphere using tools like PubSub and Technorati to see what their customers are saying and get a lot of valuable feedback that way, as well as keep up on industry trends and sentiments.
Most people don't write books, but a lot of us benefit from reading probably everyone here. Blogs are getting a greater percentage of people to publish information, and that benefits both bloggers AND non-bloggers.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.