March 16, 2006

News & Opinion: Blogging Benefits for Non-Bloggers

By: 800-CEO-READ @ 6:03 PM – Filed under: Management & Workplace Culture

Blogs have enormous benefits for non-bloggers.
Let's be serious, most people don't and may never blog. Many of you reading this may never blog.
Most inhabitants of the blogosphere don't blog. But they keep reading blogs. Why? What are the benefits?
Blogs are an enormous and effective information source. I can think of many stories that the mainstream media didn't get quite right, but that blogs did. Often these are admittedly in niche areas, but hey, we all live and work in our own niches!
I know a great salesguy the kind you want to buy from because he doesn't waste your time and is always trying to offer you value. He wouldn't dream on calling on a company without doing basic blog research reading any official company as well as non-official employee blogs, and looking for any recent mentions of the company and their products in blogs. He benefits from the blogosphere, and I don't see him ever blogging.
One big company I've work with has no immediate plans to blog, although I set them up to regularly monitor the blogsphere using tools like PubSub and Technorati to see what their customers are saying and get a lot of valuable feedback that way, as well as keep up on industry trends and sentiments.
Most people don't write books, but a lot of us benefit from reading probably everyone here. Blogs are getting a greater percentage of people to publish information, and that benefits both bloggers AND non-bloggers.