March 16, 2006
News & Opinion: Blogging for Business
We're going to skip Blogging 101 and go straight to Blogging 201 - you're an advanced audience. No "what is a blog" here.
But, as an intro, "Why do I Blog??" simple, RESULTS.
I started The Ted Rap with a somewhat lame "interview of myself by myself" post. Literally with 24 hours, my placement in the search engines had improved greatly. The traffic to my website more than doubled in a month (sounds like an infomercial, and it's even true!). I've also sold keynotes, consulting and training classes from my blog.
In one case a potential client called me back after reading my blog and gave me the job -- skipping the "selection committee" and proposal process I'd been told to expect. He felt he knew me well enough from reading my blog and was comfortable immediately hiring me.
I interviewed an E-commerce consultant last week who told me that all 20 or so blogs he had started for clients recently had increased traffic and profits to their related sites. The BloggingforBusinessBook.com blog is a main part of promotion for the book, as well as guest blogging as I'm enjoying here.
"Big" companies are getting massive benefits as well. Microsoft is no longer a faceless 800 pound gorilla due to the efforts of Robert Scoble, Channel9, and many others. Companies are getting valuable feedback from their blogs - often far better than from "focus groups" and surveys.
Blogging is NOT a silver bullet. Your results may vary. It DOES take time and effort, however the time and effort spent is enjoyable for most bloggers, and blogging helps bloggers stay current in their field.
Bloggers also usually become better writers -- and writing IS a critical business skill.
About Dylan Schleicher
Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.