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March 16, 2006

News & Opinion: Blogs -- there are no rules!

By: Dylan Schleicher @ 9:01 PM – Filed under: Management & Workplace Culture

Blogs are a fairly new medium and evolving rapidly. There are plenty of good guidelines for blog usage e.g. write in a conversational tone, be honest, be open to criticism, etc.
But there are no rules. You can do whatever you want to do whatever works for you.
Some examples:
Many bloggers insist you can never delete a post. Even changing text requires you strike a line though it and add the new text so the change is apparent. NONSENSE. It's your blog do whatever you want.
Some will claim that only "pure blog writing" (my term) belongs on blogs, BALDERDASH! I know people who use blogs to publish their somewhat formal newsletters. Guess what? It works.
Others say "if you don't allow comments it's not a blog." ABSURD! While I believe a feedback mechanism is great for blogs, it doesn't HAVE to be via comments.
The "If whatever, then it's not a blog" is the silliest thing I've ever heard. Sometimes it's "it's not a real blog" or "true blog."
Blogging for business is about business results. It's not about whether you have a "real" blog or what some "holier than thou" blogger thinks.
Blogs are a tool. Use them well and your business will benefit.
Thanks 800CEOREAD! Over and out.

About Dylan Schleicher


Dylan Schleicher has been a part of the 800-CEO-READ claque since 2003. Even though he's stayed on at the company, he has not stayed put. After beginning in shipping & receiving, he joined customer service and accounting before moving into his current, highly elliptical orbit of duties overseeing the ChangeThis and In the Books websites, the company's annual review of books and in-house design. He lives with his wife and two children in the Washington Heights neighborhood on Milwaukee's West Side.