May 7, 2005

News & Opinion: Blue Ocean Strategy at MCN

By: 800-CEO-READ @ 5:22 PM – Filed under: Management & Workplace Culture

W. Chan Kim and Renee Mauborgne, authors of Blue Ocean Strategy, were interviewed recently by Management Consulting News.

Here is the question we ask authors all the time:

MCNews: With more than 6,000 books on business strategy in the market, do you have a blue ocean strategy for your book?

Kim: Unlike other books on strategy, this book is the result of more than a decade of research and practice. Many strategy books conceptualize without providing a framework for what and how to do things. In our book, we generate action steps based on our experience of putting theory into practice.

We are saying that we found a pattern in the way innovation creates new markets. It’s not random, so we can structure it. The book presents the pattern for doing so. That message is actually counterintuitive.